Updated: Feb 24

Nowadays, retailers and manufacturing businesses are extending their businesses to the online community. They can now swiftly sell their product across the globe through their business website or online store.

While the primary product package is essential, branding on the shipping box also plays significant roles in your company online presence. Especially when you’re shipping any of the products listed below:

1. Wine Shipping Boxes

2. Clothing & Apparel Shipping Boxes

3. Bulk Shipping Boxes for Multiple Items

4. Food, Grocery & Produce Shipping Boxes

Choosing the correct flute box that is suitable for your shipping box can be challenging and overwhelming at times, especially for people who do not have any experience in the packaging industry. People who are acquitted with the packaging industry might not have any issue in deciding the best flute box for their shipping box, unlike people who do not have any prior experience. However, whichever category you fall in to, you don’t have to worry again because we are about to introduce you to what flute box is and its effect on your shipping box. Here is a simple guide on how to choose the correct flute box for your shipping box.


Flute is the foundation of any corrugated fiberboard – otherwise called paperboard. In fact, what makes corrugated board or paperboard corrugated is fluting. It is the wavy layer that is glued in between two flat linerboards to create rigid, durable, and stackable. The wavy-shaped pattern is known as “flute,” and each wave is call fluting.

Flutes are available in different sizes – which is also called profiles. Each of these flute profile (size) is identified by letters, and they all have their unique features, ranging from shopping strength, better print quality, and reduction in storage space.

E FLUTE – Lighter

E – Flute is the most used on the list. The thickness is 1/16, which makes it very flexible and easy to fold. It has a fantastic flat surface that makes it suitable for high-quality printing. Its super thin profile is also a bonus as it saves the outer box dimension and save on storage space. Though its subpar puncture resistance might make it a turnoff for shipping heavy, rigid, and large products, its great crunch resistance, however, makes it very ideal for glass, cosmetics, food, liquor, pet supplies, high-quality graphic display and of course point of purchase boxes.

The smallest flute we manufacture

Amazing smooth surface with the best print quality

Perfect crunch resistance and ideal for cosmetics, foods, and point of purchase products


B-flute is the second most popular among all our flute boxes. It is an excellent alternative to E-flute, and considering the fact the it can support heavy products – it is really an ideal choice for your shipping.

With a thickness of 1/8 and ideal shorter flutes makes it suitable for high-quality printing. The flutes provide some thickness and rigidity, which makes it a happy medium for durability and some extra cushion from puncturing. URL Printer often uses this printer for tuck top mailer, regular slotted carton, Display header, and Earlock mailer.

Strong enough for shipping heavy products

Smooth flat surface and suitable for quality printing

Thick enough to give your goods extra cushion