Since the birth of eCommerce in 1991, packaging has slowly evolved to accommodate the new way people shop. The way customers buy online is different from the traditional retail experience. The in-store environment is all about the product on display, the shelving, staging, and the customer’s sensory experience with the product(s) being sold. In contrast, product selections online live in a 2D (and sometimes augmented 3D) world. Customers can't touch, feel or try the product b